As we can see in the 4H USD/CHF chart, the pair has been bullish in July, after a period of consolidation in the beginning. This extends a bullish swing that started mid-June.USD/CHF 4H Chart 7/24(click to enlarge)Last week, price came up to 0.9648. This week, it retreated and completed an ABC correction pattern before finding support at 0.9515, which was around the resistance area of the noted consolidation earlier in the month. The fact that price bounced off this former resistance is a strong indication that bulls are in charge of this market. Also, price is now trading above the 200-, 100-, and 50-period simple moving averages (SMAs), while the RSI held above 40 - all signs of a persistent uptrend with strong bullish momentum.We can also say that price action during the 7/24 session has long tails to the downside, which signals weak bearish attempts and can be translated into a bullish signal as well. The 0.9648 high from last week is now vulnerable.USD/CHF Daily Chart 7/24(click to enlarge)On the daily chart, we can see the reaction in the beginning of the year to the SNB removing its "EUR/CHF floor". This essentially sent buyers into the CHF. After the downward spike, USD/CHF has been up and down. The latest price action since mid-June represents a bullish attempt that broke a falling trendline. Now, price is moving above the cluster of 200- 100- and 50-day SMAs and the daily RSI is moving above 60. These are signs that the market is at least shifting away from any bearish outlook, if not going into a bullish mode. I believe that market is bullish, with upside to at least the 1.00, parity level this year. The 1.0127-1.0240 highs should also be in consideration for the currently developing bullish outlook.