Ford's $F share price has been bearish in the second half of 2018, continuing a bearish trend since 2014 after price failed twice to clear $18.00. After coming down to $8.20 in October, there was a sharp pullback, like a v-shape reversal. However, there is still strong evidence that bears are in charge, so the bullish reversal outlook might be premature. Ford Daily Chart(click to enlarge)Bears in Charge:- First of all, note that price is still trading under the 200-day simple moving average (SMA). - Furthermore, the November high around $9.80 is below the September high around $9.90. So, the lower high trend is still intact.- Finally, the RSI was held under 60, which reflects maintenance of the prevailing bearish momentum.Key Resistance and Support:- We mentioned that price continues to make lower highs. It will take a break above $10.10 to cause a significant higher high and break that bearish trend. - On the support side, a break below $8.95 is likely going to drag price down towards the $8.17 low on the year, with the $8.00 level in sight because the momentum of the prevailing bearish trend suggests another lower low.