Yelp has been bearish since Q2 of 2014, from heights above 101 to a low this year around 20.50.Yelp Daily Chart 12/2(click to enlarge)Price Bottom:Over the past few months, we can see that price has been trading relatively sideways, holding above 20.50. Then in November, we had a bull run that broke a falling speedline and the consolidation range, establishing a potential price bottom. RSI:The fact that the RSI pushed above 70 also shows bullish momentum that might carry into the medium-term, or for the several months ahead. But, the fact that the RSI is above 70 during a general downtrend suggests at least a short-term bearish outlook. Gap Closed:The downward gap that formed at the end of July is essentially now closed. Along with the fact that the RSI is just coming off overbought conditions, we can expect a bearish attempt to test the previous price bottom. Downside/Upside Risk:It's true that we don't have very strong bullish reversal signals. But if we wait for a clear picture of reversal, we would very likely be late for it. We have to decide where to take the risk. In my opinion if price falls below 20.50, there is still further downside risk towards the historic low just above 14.00. There is upside risk towards the 45-50 area, where price will meet a falling trendline and the center mass of the consolidation area during the first half of this year. Buy-on-a-Dip; Reward to Risk:Given these bearish and bullish projections, we might want to wait for price to fall towards 25 and buy based on the possibility that the market will respect the prevailing price bottom. Let's say there is a stop at 19. Even a conservative target of 40 provides a 15:6, reward to risk ratio. A buy at 26 would provide a 2:1 R:R.Also note that the 25-26 area involves a previous resistance and the 100-, and 50-day simple moving averages.