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Stitch Fix (SFIX) Rallies From a Double Bottom; Watch Out for Resistance Around $34

Stitch Fix $SFIX has had a wild ride in 2018 after it IPOed in late 2017. The daily chart below shows the wild ride that resembles a pump and dump. This is not uncommon in over-hyped unicorns like SFIX, which went public with the valuation of $1.6B. 

Now, after a significant run up and deep retracement, we might see price become less volatile. Also, the general trend of the market appears to have settled on slightly bullish. This assessment is based on the fact that price held above $22.50 and essentially respected the resistance area of a previous consolidation as support.

SFIX Daily Chart

(click to enlarge)

Bullish but Limited:
- First of all the pullback to $22.50 brought price under the 200-day simple moving average (SMA). But recent price action has completed a double bottom and brought price back above this key moving average.
- This price action suggests that the market is shifting from a bearish to a more choppy sideways mode. But we can't say SFIX is bullish outside of the short-term, and should therefore respect key resistance factors.
- In this scenario, there is some short-term bullish bias, but one that is limited because of the medium-term bearish-neutral mode. 
- A resistance zone starts around $32.50 up to $35.30. This area involves a previous resistance and is where the 100- and 50-day SMAs reside. 
- I would say watch out for the area around $34 for resistance.
- Also monitor the RSI as it pushes to 60. If the market is still in a bearish correction mode, the RSI is likely going to hold under 60. 

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