As with many IPOs in new industries or segments, we will see a "pump and dump". Founders and early stock holders are getting paid off, while the average investor "FOMOs" into the hype. This is likely the case for Beyond Meat $BYND. This name has rallied from below $50 to tag $180 before retreating sharply during the 6/11 session. BYND 4H Chart (click to enlarge) The 'Pump' :- The 4H chart shows how BYND has rallied sharply from the IPO price and never looked back until the 6/11 session.- The most recent pump followed its first public earnings report on 6/6. This was an optimistic report that projected earnings to break even by the end of the year. - You can read a more from last week's MarketWatch report: Beyond Meat stock soars after first earnings report- You can see the tremendous relative volume during this rally as price surged to $170 and beyond before retreating.- I would like to see a similar volume profile on the way back before considering entry into this new name.- Initially, I had an entry order around $70 when price reached $90, but price never came back.- I am still keeping that entry order, but might split it to also dabble around $100 IF it looks like the market has flushed out the weak hands. - Even then, the entire position I plan on exposing here will be around 0.5% of my portfolio. Segment Assessment: Heme-based vegetarian meat (veggie meat that really tastes like meat) is an intriguing proposition, but there is still risk that this is just a fad. I have not tasted the product myself, but I plan to do so. Non-vegetarians have given me mixed reviews. But my vegetarian friends are not impressed, though they support the effort. They actually prefer veggie-flavored patties (with corn, squash etc.). That makes sense. This product is not for people who never or have long since tasted meat. It is for people recent or aspiring converts. I get that. How big this industry will get is another story. How dominant BYND will be in this industry is also another variable that is too early to assess.