Electronic Arts has been struggling as its latest game Apex saw unimpressive player reviews.Electronic Arts (EA) Slides Sharply as Apex Legends Fail to ImpressIn the previous analysis, I noted that the bullish breakout would still be in play if price can hold above $90. However, if $90 fails to hold, it would be a failed bullish breakout translating into a bearish market. This scenario is materializing, and news is adding pressure.EA slides after losing licensing rights to Cristiano Ronaldo’s team Juventus for FIFA 20EA Daily Chart(click to enlarge)Failed Bullish Breakout:- Price broke above some key resistance factors in late June. - However, it did not extend in July and instead retreated sharply.- Now, as price cracks the $90 support, EA looks ready for a bearish swing.- In this scenario, we can anticipate downside to $80. - Under that, then the $72-$75 area is a key support/resistance pivot area.- Below that, price might revisit the $60 area, which was a common support in 2015 and 2016. Now that price has closed under $90, I am going to exit my 1/2 position size exposure around $90.I think having dry powder for $80 and with more at $65 would be a good idea. Or, I would simply stay away from EA in 2019.EA Weekly Chart(click to enlarge)