Shares of Wiliams Sonoma (WMS) have been in a bearish-neutral mode since 2016. As we can see on the daily chart below ,it has been choppy, but ultimately showed lower highs and lower lows. The daily chart reveals a signal that the market is indeed pushing for a lower low than the current 2017 low, and possible challenge the 2016 low from November. WMS Daily Chart 2/20(click to enlarge)Negative Reversal Signal:- A negative reversal signal is observed after the RSI has dipped below 30, which shows at least the start of some bearish momentum. - Then, when the RSI high gets higher but the price highs turn lower, we get a "negative reversal signal".- This suggests at least a lower low than the current one at 46.45. For Those Looking to Go Long:- So, if we are planning to buy, we should anticipate a strong likelihood price will come down to the 2016 low around 46. - If we find price stalling around 46, we can plan an entry. - But we should consider the prevailing choppiness and ability to make lower lows. Therefore, we will need a wide stop and plan to scale in another position if price does break below 46.00 so that the average price could be lower.- A target around 50-51.00 is viable. A target towards the 56-57 highs would be considered aggressive since the prevailing mode is bearish-neutral.