Abercombie and Fitch (ANF) like many apparel retailers have been struggling. The weekly chart shows a bearish trend since 2012, with price sliding from heights of 77 down to the 10.50 2017 low so far. Based on the industry environment and the technical picture on the weekly chart, the outlook is still bearish. But, price action since April shows a potential price bottom.Abercrombie and Fitch (ANF) Weekly Chart(click to enlarge)Bearish Trend:- As noted before, the weekly chart shows a bearish trend since 2012. - Now, if price does pop up from 10.50 to say 16-17, we can still say the market is bearish in the long-term.ANF Daily Chart(click to enlarge)At the crossroad:- The daily chart shows the market at the crossroad, trading between the 100- and 200-day simple moving averages (SMAs).- The fact that price broke above the 100-day SMA and held above it in May shows some bullish bias in the short-term.- But, a break above the 200-day SMA will be needed to turn 2017 from sideways mode to bullish mode in the medium-term.ANF 4H Chart(click to enlarge)Bullish Bias:- Note that as price trades between the 200- and 100-day SMAs, it is developing a triangle.- Basically, we have a price bottom and the market is not sure if it should extend higher from this price bottom. Thus it is consolidating at the top of this price bottom.- The 4H chart shows some bullish bias heading into this short-term consolidation.- Price broke above the 200- and 100-period SMAs and bounced off of them as support. This is a bullish slingshot signal in the short-term. - You can also say price started to show bullish bias when it anchored above 12.00 instead of falling back to 10.50. - The RSI also pushed above 70 and then held above 40, showing that the bullish momentum since April is still in play. Again, I would only consider bullish bias in the short to medium-term, keeping in mind that the long-term trend is still bearish. Thus, I would limit the bullish outlook to the 17-17.30 highs from Nov. 2016.