Shares of Apple $AAPL continue to fall in price and just broke some key support factors.AAPL Daily Chart(click to enlarge)Bearish Correction:- AAPL continues to slide since its recent earnings report. - We anticipated support around $195 a previous resistance and the 200-day simple moving average (SMA). - However, this did not happen, and price continued lower.- I think now the next key support will be around $180. - If we see the RSI show a bullish divergence with price, we should indeed anticipate a bounce from $180 back towards $200.- However, I would not be surprised if price extends lower to $170, the middle of a previous consolidation. This would also be where the 100-week SMA will meet price.Consolidation Period:- There is bearish bias in short-term.In the medium-term, we are probably looking at a period of consolidation.- The weekly chart shows us a couple of previous consolidation periods. We might anticipate the length of this period to be similar (1 to 1 1/2 years)AAPL Weekly Chart(click to enlarge)