American household product manufacturer Church & Dwight $CHD was on an impressive run since April 2018 from a low just above $45 to an August 2019 high just above $80. CHD Daily Chart(click to enlarge)Correction- We are having a strong correction in September. It was critical that price broke below the $72.50 common support. This completed a price top.- Also note that volume was relatively volume.- However, there is a strong case for support around $70. - There is a rising trendline reinforced by the 200-day simple moving average. - The $68-$69.50 area also involves a previous resistance area that might turn into support if CHD is going to maintain the overall bullish mode. - While I think we might find support here, I don't think that would immediately translate to a bullish continuation. Instead, I think there would be a still be a significant period of consolidation ahead. In fact, I wouldn't be surprised if the correction extends lower. - But I would limit the downside to $60. - For me, the area around $60 is where I would start adding exposure in case the correction extends even lower to the next critical support around $54-$55.Bullish Scenario:- If this $70 area holds and price pushes above $76, I would revise the bearish correction outlook and switch to a bullish continuation scenario. It is still early to assess this scenario, but a subsequent support around $73-$74 would confirm the bullish continuation scenario for me. - For now, I would not be so optimistic. I think CHD is a good name, but would rather buy on a deeper correction after such a strong run since mid-2018.