Ford $F has been in a bullish mode since finding support at $10.20 and coming off a double bottom there. The daily chart below shows that price has come back up to almost $12.20 but has retreated to a key support, challenging this multi-month bull run.Ford Daily Chart(click to enlarge)Pullback:- Looking at the price action since February, it looks like Ford could be shifting from a bearish to at least a sideways market. - Within this sideways scenario, we still have upside towards the $13.25-$13.50 area, which represents the high in 2017 and 2018. - However, the recent pullback challenges that bullish outlook, though so far the support at $11.35-$11.50 is still holding.- Indeed, if price holds above this level this week, the bullish outlook to $13.25-$13.50 is still valid. - Also note that the RSI has tagged 70 and is now just above 40. If the RSI can hold above 40, the prevailing bullish momentum is probably still in play. - A break below $11.20 renders our bullish outlook a failure and puts the pressure back towards the $10.50 pivot and possible lower, going with the prevailing trend.