Stitch Fix $SFIX was in an unstoppable rally, until it was stopped. And then came the falling knife.SFIX Daily Chart(click to enlarge)Deep Retracement:- The daily chart shows the dramatic volatility in SFIX since middle of 2018. - Price was in a range until a bullish breakout from it in June. - SFIX went from a low around $18.15 to a high at $52.50. - We now see an almost 50% drop from that top.Pivot:- This falling knife continues to fall this week, but it is going to meet a key pivot area around $25. - Above this pivot there is also the 200-day simple moving average. - Meanwhile the RSI is in oversold territory. While "Don't Catch a Falling Knife" is a wise mantra in general, I think the market will support SFIX as it approaches $25. If there is a bounce, we have to consider it a dead cat bounce at first, and limit the upside to the $30-$31 area, maybe $32.50 if the volatility doesn't normalize quickly.