Lululemon Athletica (LULU) has been sliding since late 2016, and looks likely to continue the decline. Take a look at the weekly chart (each candle is a week).LULU Weekly Chart(click to enlarge)Sideways Market:- LULU was bullish from 2009 to about 2013 when price came up to 82. - But as we can see on the weekly chart, it really began consolidating i 2012 when price started to get choppy.- By now, we can clearly see a sideways market, as price ailed to push above the 82 high level in 2016.Buyer Strategy:- There is a simple strategy for those who believe in LULU.- Price action last week formed a strong bearish candle that broke below the consolidation of previous weeks. - This bearish breakout opens up the 37-40 area. - We can anticipate support here, especially if the market is indeed neutral-bullish, and not bearish.- We can use some other technical signals to help, such as a bullish divergence, which did occur in 2014 when price came down to 37, and then rebounded.37 is Key:- 37 is becoming a critical support. - This means we should respect it since the prevailing trend (2009-2012/2013) was bullish. - But it also means that a break could open up a strong dip.