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Fan Yang

Under Armour - Sell the Rip? or Buy on a Dip?

Last week, UA was one of the biggest winners on earnings. The daily chart, shows price surge from around 68 up to 84 in one session. It has since stalled. 

CNBC - Under Amour demand continues to soar, stock leaps

UA Daily Chart 2/2

(click to enlarge)

Note that after the rally, price is still under the 100- and 200-day simple moving average. There is also a support resistance area just under 90, which is also where the noted SMAs reside.

So, do we want to fade this rally or buy on a dip? It is possible to employ both ideas because if the current rally extends a bit to 90 but runs out of gas, we might want to fade it. However, the bearish outlook would be limited to the area around 75, which involves a price bottom and some previous support pivots. 

Let's not get too excited about this surge. It may have put in a bottom around 65, but overall market pressure might keep UA in more of a sideways, choppy manner. In a choppy market, we might want to do both, sell the rip at key resistance with reversal signals, and buy at key support if there are bullish reversal signals.

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